Jiangsu (China) Senphrite Co., Ltd.( “Senphrite” for short), located in the Scenic Area of Dr. Sun Yat-Sun’s Mausoleum in the eastern suburb of Nanjing, was established in early 2006 by Ni Guodong, a famous jade collector and connoisseur, an advocator of “Chinese Modern Jade Culture” and “Jadiology”, the creator of “China’s Hetian Zi Jade Original Stone Jewelry”, and the pioneer of Creative Products and Cultural Artworks of Chinese Modern Jade Culture.
With the tenet of “carrying forward jade culture and protecting jade resources”, our company advocates “primitive ecology” and “natural beauty”, and thereby initiates Yu He (the harmony of jade culture) as our core value, i.e. harmony of man’s inner world, harmony between man and nature, and harmony between man and the society. At the same time, our company is dedicated to the mission of developing charity. As to our management value, our company sticks to the guidance of Confucianism and “jade-like virtues”, and therefore has created the unique evaluation criteria of “benevolence, morality, etiquette, wisdom and credit”. In addition, it is a great honor to have Yang Boda, one of the most prestigious jade experts and the former deputy director of Beijing Palace Museum, as our chief consultant.
In order to facilitate the development of “harmony of man’s inner world, harmony between man and nature, and harmony between man and the society” in an all-round way to meet the needs of modern people’s alteration in both material demands and aesthetic value to “primitive ecology” and “natural beauty”, Mr. Ni has creatively classified Chinese jade culture into Chinese Ancient Jade Culture and Chinese Modern Jade Culture on the basis of his years of dedicated research and practice in jade colleting, appraising and appreciating, with two different concepts — “Jade is useless without carving and burnishing” and “Beautiful jade needs no burnishing” as their theoretical foundation respectively.
Chinese Modern Jade Culture includes such concepts as “Crystals nourish jade; jade nourishes man”, “Man endows jade with spirituality; jade satisfies man’s needs”, and “Harmony between man and nature”, according to which Senphrite starts to develop and make research on creative cultural products like China’s Hetian Zi Jade Original Stone Jewelry (“Original Stone Jewelry” for short), China’s Hetian Zi Jade Original Stone Health Tea (“Original Jade Tea” for short), bringing benefits to mankind. Senphrite is “From China, For the World”.